In instruction box Research Proposal Example | Topics and Well Written Essays - 1250 words

In instruction box - Research Proposal Example Presently, Nokia intends to launch its new the Nokia Lumia 2020 Tablet in the market. However, the success of this tablet will depend on the effectiveness of the marketing plan developed by the company. This marketing plan contains an analysis of the current situation, customers, and competitors that may affect the performance of the product after launch. The plan also analyses the strength, weaknesses, opportunities, and threats. In addition, the marketing plan also analyzes the macro-environmental factors, as well as the marketing mix of Nokia product. Situation Analysis Nokia operates in a very competitive market. The industry has several players that compete against each other for the limited customers available. To attract customers, every company in the industry tries to improve the quality of services provided to the customer by using the latest technology. The competition is stiff to the extent that months seldom pass without the existing or new players introducing a new plan aimed at luring additional customers (GRIN Verlag, 2012). Some Nokia’s main competitor in the industry includes Apple, Samsung, LG, Techno, and Sony Erickson. Customer Analysis This marketing plan targets all segment of the population. ... So far, the company’s Nokia Lumia 2020 Tablet has all the functionalities accustomed to meet the needs of the company’s potential customers. Some of the features of this tablet include being only 8-inches and operates on Snapdragon 800. In addition, the tablet is designed with 1080p resolution display, making it the best tablet in the market (Pratap, 2013). Further, the tablet has additional functionalities, including a high PPI display and comes with the stylus support. The company believes that these features will satisfy the needs of customers and help attract a huge demand. Competitor Analysis As aforementioned, Nokia operates in a very competitive environment. The industry has many players most of which have a very strong brand. Currently, Nokia’s main competitors in the industry include Samsung, Apple, LG, Techno, and Sony Erickson (Pratap, 2013). As such, to maintain gain a competitive advantage over its rivals, Nokia must come up with a marketing plan tha t will help lure many customers to its products. In addition, it must ensure that products are attractive and of high quality. SWOT Analysis SWOT analysis stands for strengths, weaknesses, opportunities, and threats. Strengths Nokia being a well-established brand across the global has a number of strength that has made it a brand of choice for many consumers in the world. Firstly, Nokia commands a huge market share in the mobile industry. Secondly, the company has one of the best research, design, and engineering team (GRIN Verlag, 2012). This has enabled the company to be innovative and produce high quality products that sell well in the market. In fact, one of the major reasons why Nokia phones sells well in the market is because of the